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LFL Appearance/Merch Guidelines 2019

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rab96 (Becca)
Blue Ridge Base CO
Blue Ridge Base CO

Joined: 07 Nov 2016
Posts: 395
Location: Greenville, SC
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PostPosted: Thu Nov 29, 2018 3:55 am    Post subject: LFL Appearance/Merch Guidelines 2019 Reply with quote

Lucasfilm Preferences for Costumed Appearances and Fan-Produced Merchandise

General appearance preferences:

We prefer that when our characters are presented in public, they remain ‘in character’ as much as possible, although there is room for a bit of latitude, when tasteful (examples are stormtroopers hugging children or offering a friendly wave – these are fine). We of course cannot demand the costume fan groups adhere to these guidelines, since most of these appearances are voluntary, but we do want to make it clear what our preferences are all the same.

Character appearances you typically don’t need LFL permission for:

• Local non-profit activities in non-commercial settings, such as community-level sporting events, charity walks, not-for-profit May the 4th events, libraries, K-12 schools, etc.
• Pop culture-type conventions, like comic cons, are typically ok.
• It’s typically ok to say a club will be at an event, but please avoid language like “Meet Star Wars Characters at So-and-So Event”).
*It should be clear the characters are represented by club members and not provided by LFL/Disney.

Character appearances you should seek permission for:

Basically, any event that includes a ticketed entry or has a commercial component (the exception being pop culture conventions and official theatrical Star Wars releases). If paid entry is required by an event organization or venue host, permission should be requested to appear at that event or venue. These include museums, concerts*, fairs, zoos**, etc. Also, any large-scale unofficial event that would likely garner media coverage – at the very least, we’d like to be aware of these appearances. If permission is given to participate, the appearance cannot be advertised.
*Note about concerts – currently, we are only approving appearances for the official “Star Wars In Concert” series, for which we will send open invites to the regional clubs that appear on our roster if the symphony is open to having a character appearance. Also, appearances in some international markets are currently not being approved for security reasons.

**Please check with us before accepting an invitation to appear at a zoo – while we have generally been reining in these types of appearances, we do make exceptions.**

Appearances we typically do not approve:

• Appearances within a commercial setting (retail stores, shopping malls, etc.), unless it is during a retail moratorium lift**
• Corporate events (even if private) and commercial trade shows
• Restaurants, bars, banks, tattoo parlors, paintball courses, laser tag courses, and similar
• Amusement parks, water parks, LEGOLAND (as of 2019), etc.
• Major/minor league sporting events that are not officially supported by LFL (if it’s officially supported by LFL, your club will receive an open invitation from us)
• Non pop culture conventions and unsanctioned cons -- while pop culture conventions are typically ok, there are some unsanctioned, overtly-branded Star Wars conventions that we do not wish to support. If there is a question regarding an event like this, we’d appreciate a heads-up
• Filmed commercials, programs, promotions, videogames, etc. that are not licensed or approved by LFL (if it’s licensed or approved, you will receive an invitation from LFL)
• Birthdays and weddings – we generally prefer the costume groups refrain from doing appearances at birthdays and weddings (friends and family exempt, of course!), but if appearances do occur, any donated proceeds must go to charity and the appearance cannot be organized by a character casting agency (who work strictly for profit).

**During a moratorium lift, which we alert the club leads to in the weeks/months prior, it is our preference that any commercial venues that host a character appearance have some kind of association with Star Wars, such as a toy store, department store that carries SW merch, etc. It just doesn’t make sense to stage a character appearance at a nail salon, for example.**

Fan-produced Merchandise

Any merchandise, including t-shirts, patches, challenge coins, glasses, prints, etc., that features a logo, word(s), or property that is owned by Disney/Lucasfilm needs to pass through Lucasfilm Business Affairs for review. Requests should be made through a club’s designated representative.
For most requests, we require that fan-produced items not be sold publicly (specifically on public websites), and offered exclusively to club members through private channels and at cost. Items to be sold above-cost for charity can be requested, but we usually require these items to be sold in the same fashion as non-charity items (via private channels), and/or at a single on-location event, such as a convention. We do not allow fan-produced merchandise to be sold for profit. Each club should decide the best format to limit the amount of fan-produced merchandise.

If in doubt about appearances or merchandise, please don’t hesitate to contact Lucasfilm Fan Relations
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